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Top fashion closely China melody
Top fashion industry is dominated by the American and China; the former is the superpower, the latter is a future superpower. But the left end productsmanufacturer and retailer behavior, not just the weak dollar and Chineseconsumers increasingly strong purchasing power.
Spain and Sweden the two much smaller countries, with its well-known brandvitality Goyard Purse exerts a subtle influence: Zara and Hennes&Mauritz both garment manufacturers produced clothing although the price is not high, but theelegant fashion. However, let us have a look the superpower’s top fashion.The typical products of modern fashion product manufacturers, namelyexpensive handbags, watches, dress and other kinds of commodities trading,recently USA market not only play a supporting role, it also had some negative effect.
USA on top fashion product demand, just the effect of continental Europe’s downturn offset. Because America tourists prefer to vacation in their own homeland, rather than ”adventure” go to Europe: when they are in the street of Paris Coffee hall to a cup of Coffee price into the dollar, that number maymake myocardial infarction.
Famous jewelry manufacturer Cartire International Group CEO Bernard Fornas said, this is the result of the recent European less attractive thanfactors America, Asia and the Middle East one. Of course, the Franco Germanunemployment worryingly high, consumer purchasing power is not strong, is only part of the problem. Fornas said: ”there is a part of the reason is that the number of European visitors is not enough.” Also, Americans are not willing to”spend money they can to lower prices in the country to buy goods”.
The dollar relative to the overall impact of euro is very serious, many European companies from USA market profit is reduced.
The export product prices USA, to some extent alleviate the negative effect.But manufacturers must be careful to grasp the rise in prices, so consumers tocheaper alternatives.
On the other side of the globe, with the growing Chinese wealth ”, more and more consumer Temple”, Chinese influence this remarkable.
To Louis Vuitton new store in Shanghai as an example, in its French parent company Louis Weedon Hinnis group, many people do There were many discussions. Louis Vuitton first entered Shanghai, scale is not large, only in a hotel in the basement of the small, and now the new dazzling. Compared to many in more established business district Louis Vuitton store, which sells thebrand new jewelry store, Goyard Tote can let a client enjoy more comprehensive shopping experience.
Last year, an aspiring business forecast in France’s top fashion and retail giant PPR Group subsidiary Gucci, which is full of optimism for the Chinesemarket. The company said from Unilever recruited chief executive Robert Pole,Gucci core brand scale in 7 years doubled.
However, these are mainly from the West’s top fashion group, should be howto expand the market China speed. Therefore, people have different views.
Munir Mafali is the top fashion industry veteran. Now, he is the chief executive officer of the two noble brand: originated in nineteenth Century, boutiques andGoyard luggage manufacturers.
Mafali said, ”China and India demographic data itself is illustrative”. But he also said, the temporary wait and see, but not to explore the market immediately, to obtain the greatest victory.